Hi, im an SV biker in need,
Please could everyone who reads this post spend a few short moments to partake in the questionnaire below; Simple instructions are below. The questionnaire is just about bikers like you and what you percieve
I would greatly appreciate if you could find the time as I am trying to get around 150 questionnaires collated. This would be a great help as this is part of my dissertation research for my business studies degree.
Oh and this is not market research as some people have asked, just for my degree and have chosen to do suzuki as i own one, just need buying behaviour and bikers perceptions of the suzuki brand.
Many Many Thanks
Ashley Strycharczuk
Brand Image Questionnaire
Prepared by Ashley Strycharczuk
Instructions – Please either reply in a PM filling in all the details to the best of your abilities; or copy and paste in a word document and send to:
[email protected]
Please assume when answering, that if you have more than one motorcycle. to give details of the motorbike in most frequent use. Please delete the answers that do not apply leaving the correct answer that applies.
1. What is your estimated annual mileage?
(Delete as appropriate)
Less than 1000 miles
1000 – 3000 miles
3000 – 5000 miles
5000 – 8000 miles
8000 miles +
2. What type of biker would you class yourself to be?
(Delete as appropriate)
Cruiser/Custom
Sports Biker
Tourer
Sport Tourer
Below 500cc
3. What is the size of your current motorcycle?
(Delete as appropriate)
Below 250cc
250 – 500cc
500 – 750cc
750 – 1000cc
1000cc +
4. What is the main use of your motorcycle?
(Delete as appropriate)
Pleasure
Commuting
Work/Business
5. How satisfied are you with your current motorcycle?
(Delete as appropriate)
Very Satisfied
Satisfied
Neutral
Unsatisfied
Very Unsatisfied
6. What motorcycle brands have you previously purchased? And how many of each?
(ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.)
7. What was the main influence when buying your present motorcycle?
(performance, price, quality, appearance, reliability, age (if applicable), etc)
8. Which of the following influences you most when buying a motorcycle.
(please rate first through to fifth in order of preference)
Price
Design
Quality
Power
Brand Image
9. Do you primarily buy new or secondhand motorcycles?
(please answer new or secondhand)
10. What level of mechanical expertise do you have of motorcycles?
(Nothing, Novice, Rookie, Moderate, Mechanic/Expert)
11. If you have owned a Suzuki motorcycle, how many have you owned?
(enter either a number or N/A)
12. From your knowledge of the Suzuki brand how would you rate the…
(please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor)
Price
Design
Quality
Power
Brand Image
13. What qualities do you perceive Suzuki’s brand image to hold?
(suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.)
14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend?
(Delete as appropriate)
Less than 2000
2000 – 4000
4000 – 6000
6000 – 8000
8000 +
15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service?
(5 = Excellent, 1 = Poor)
16. What puts you off of the Suzuki brand image?
17. What do you like about the Suzuki brand image?
18. Are you effected by brand images when purchasing a motorcycle?
- If so, does the Suzuki brand image effect you, and how?
- If so., does other brand images affect you on purchasing a Suzuki brand?
19. How would you improve the Suzuki brand image?
20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki?
21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?.
Thank you for taking the time to answer these questions,
If you know any other bikers please forward this questionnaire on!
