get the choke working first, it should then start and if it wont run with the choke off after that...well thats another story. also you need to check the bowl vent is clear
The choke
see the brass tube coming down from the carb body, it goes down into a bored hole in the bowl, at the bottom of that bored hole is a tiny hole into the bowl for fuel to pass through...you need to pass a very small pricker wire through the hole to make sure it's clear. Then the choke shold work and the engine should then run on choke