God you need a job mate!
i sooo thought this was a joke
Im not meaning to sound rude or anything, but its a bit of a shite questionairre for a degree project! most of the answers arnt quantifiable so how are you going to have any sort of accuracy in calculating stats, and some questions cant be answered accurately by all people
anyway heres my shot at it.... go and click on my ad as a thankyou
1. What is your estimated annual mileage?
(Delete as appropriate)
Less than 1000 miles
1000 – 3000 miles
3000 – 5000 miles
5000 – 8000 miles
8000 miles +
2. What type of biker would you class yourself to be?
(Delete as appropriate)
Cruiser/Custom
Sports Biker
Tourer
Sport Tourer
Below 500cc x
3. What is the size of your current motorcycle?
(Delete as appropriate)
Below 250cc
250 – 500cc
500 – 750cc
750 – 1000cc
1000cc +
NA
4. What is the main use of your motorcycle?
(Delete as appropriate)
Pleasure
Commuting
Work/Business
5. How satisfied are you with your current motorcycle?
(Delete as appropriate)
Very Satisfied
Satisfied
Neutral
Unsatisfied
Very Unsatisfied
NA
6. What motorcycle brands have you previously purchased? And how many of each?
(ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.)
1 suzuki
2 hondas
4 yamahas
1 montessa
1 malaguti
7. What was the main influence when buying your present motorcycle?
(performance, price, quality, appearance, reliability, age (if applicable), etc) age
NA
8. Which of the following influences you most when buying a motorcycle.
(please rate first through to fifth in order of preference)
Price 5
Design 1
Quality 3
Power 4
Brand Image 2
9. Do you primarily buy new or secondhand motorcycles?
(please answer new or secondhand)
secondhand
10. What level of mechanical expertise do you have of motorcycles?
(Nothing, Novice, Rookie, Moderate, Mechanic/Expert)
moderate
11. If you have owned a Suzuki motorcycle, how many have you owned?
(enter either a number or N/A)
Answered in previous question!
12. From your knowledge of the Suzuki brand how would you rate the…
(please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor)
Price 3
Design 3
Quality 3
Power 5
Brand Image 4
THIS DEPENDS ON THE BIKE!
13. What qualities do you perceive Suzuki’s brand image to hold?
(suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.)
cheap, fun
14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend?
(Delete as appropriate)
Less than 2000 £000000000
2000 – 4000
4000 – 6000
6000 – 8000
8000 +
I wouldnt buy a new motorcycle
15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service?
(5 = Excellent, 1 = Poor)
NA
16. What puts you off of the Suzuki brand image?
Who said it did?
17. What do you like about the Suzuki brand image?
fun
18. Are you effected by brand images when purchasing a motorcycle?
obviously
- If so, does the Suzuki brand image effect you, and how?
no
- If so., does other brand images affect you on purchasing a Suzuki brand?
yes
19. How would you improve the Suzuki brand image?
better build quality
20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki?
new gsxr750
21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?.
new model