ash999 Posted January 25, 2006 Share Posted January 25, 2006 Hi, im an SV biker in need, Please could everyone who reads this post spend a few short moments to partake in the questionnaire below; Simple instructions are below. The questionnaire is just about bikers like you and what you percieve I would greatly appreciate if you could find the time as I am trying to get around 150 questionnaires collated. This would be a great help as this is part of my dissertation research for my business studies degree. Oh and this is not market research as some people have asked, just for my degree and have chosen to do suzuki as i own one, just need buying behaviour and bikers perceptions of the suzuki brand. Many Many Thanks Ashley Strycharczuk Brand Image Questionnaire Prepared by Ashley Strycharczuk Instructions – Please either reply in a PM filling in all the details to the best of your abilities; or copy and paste in a word document and send to: [email protected] Please assume when answering, that if you have more than one motorcycle. to give details of the motorbike in most frequent use. Please delete the answers that do not apply leaving the correct answer that applies. 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles 8000 miles + 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker Tourer Sport Tourer Below 500cc 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc 500 – 750cc 750 – 1000cc 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure Commuting Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied Satisfied Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price Design Quality Power Brand Image 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price Design Quality Power Brand Image 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 2000 – 4000 4000 – 6000 6000 – 8000 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) 16. What puts you off of the Suzuki brand image? 17. What do you like about the Suzuki brand image? 18. Are you effected by brand images when purchasing a motorcycle? - If so, does the Suzuki brand image effect you, and how? - If so., does other brand images affect you on purchasing a Suzuki brand? 19. How would you improve the Suzuki brand image? 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. Thank you for taking the time to answer these questions, If you know any other bikers please forward this questionnaire on! Link to comment Share on other sites More sharing options...
djpaul69 Posted January 25, 2006 Share Posted January 25, 2006 Brand Image Questionnaire Prepared by Ashley Strycharczuk Instructions – Please either reply in a PM filling in all the details to the best of your abilities; or copy and paste in a word document and send to: [email protected] Please assume when answering, that if you have more than one motorcycle. to give details of the motorbike in most frequent use. Please delete the answers that do not apply leaving the correct answer that applies. 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles X 8000 miles + 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker X Tourer Sport Tourer Below 500cc 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc X 500 – 750cc 750 – 1000cc 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure Commuting X Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied X Satisfied Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) Suzuki (2), Honda (3), Yamaha (8), Kawasaki (1), Peugeot (1) 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) It was a lengend in the bike world and i'd wanted one since I was a kid (but price was the reason I bought that actual one) 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 1 Design 3 Quality 4 Power 2 Brand Image 5 a tough one that, ask me tomorrow and you'd probably get different answers. 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) secondhand more often than new 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) Novice 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) 2 wasn't this in a question above? 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 4 Design 3 Quality 5 Power 1 Brand Image 2 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) Powerfull/ fun? 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 I'm skint so could do with a less than 100quid section, lol 2000 – 4000 4000 – 6000 6000 – 8000 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) n/a 16. What puts you off of the Suzuki brand image? nothing really, I just prefer Yamaha's, but I wouldn't turn down a free Suzuki 17. What do you like about the Suzuki brand image? I used to love the image in the 80's, can't say i'm as familiar with it now 18. Are you effected by brand images when purchasing a motorcycle? I don't think so - If so, does the Suzuki brand image effect you, and how? - If so., does other brand images affect you on purchasing a Suzuki brand? 19. How would you improve the Suzuki brand image? I'd want paying for my idea's on that, lol. 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? It would have to be cheap as chips 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. ? Hope my answers help, tried to be as honest as possible, don't mean to offend with my sense of humor. Link to comment Share on other sites More sharing options...
ash999 Posted January 25, 2006 Author Share Posted January 25, 2006 Hi, some people are asking me if im genuine, you can email me to my university account [email protected] if you so wish. This is not market resarch, the information is purely for my dissertation research on brand image and consumer buying behaviour focusing specifically on suzuki. If you can find a couple of minutes it would be greatly appreciated. cheers Ash Link to comment Share on other sites More sharing options...
Dark 46 Posted January 25, 2006 Share Posted January 25, 2006 Brand Image Questionnaire Prepared by Ashley Strycharczuk Instructions – Please either reply in a PM filling in all the details to the best of your abilities; or copy and paste in a word document and send to: [email protected] Please assume when answering, that if you have more than one motorcycle. to give details of the motorbike in most frequent use. Please delete the answers that do not apply leaving the correct answer that applies. 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles X 8000 miles 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker X Tourer Sport Tourer Below 500cc 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc 500 – 750cc X 750 – 1000cc 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure Commuting X Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied X Satisfied Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) Honda 1 7. What was the main influence when buying your present motorcycle? seat height (performance, price, quality, appearance, reliability, age (if applicable), etc) 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 5 Design 2 Quality 1 Power 4 Brand Image 3 9. Do you primarily buy new or secondhand motorcycles? new (please answer new or secondhand) 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) novice 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) N/A 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 3 Design 5 Quality 4 Power 1 Brand Image 2 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) Fun and young 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 2000 – 4000 4000 – 6000 6000 – 8000 X 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) 16. What puts you off of the Suzuki brand image? NOT AS GOOD AS IT COULD BE 17. What do you like about the Suzuki brand image? NOT AFFRIAD TO TRY SOMETHING NEW 18. Are you effected by brand images when purchasing a motorcycle? - If so, does the Suzuki brand image effect you, and how? POSSIBLY UNRIABLE - If so., does other brand images affect you on purchasing a Suzuki brand? 19. How would you improve the Suzuki brand image? BUILD QUALITY 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? BUILD QUALITY A 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. N/A Link to comment Share on other sites More sharing options...
Pete Posted January 25, 2006 Share Posted January 25, 2006 You do know this is a Yamaha forum don't you? And as far as Suzukis go....I've got 2 words: Ernst Degner! Link to comment Share on other sites More sharing options...
Moderator mervin Posted January 25, 2006 Moderator Share Posted January 25, 2006 Please assume when answering, that if you have more than one motorcycle. to give details of the motorbike in most frequent use. Please delete the answers that do not apply leaving the correct answer that applies. 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 milesx 3000 – 5000 miles 5000 – 8000 miles 8000 miles + 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker Tourer Sport Tourer Below 500cc x 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc x 500 – 750cc 750 – 1000cc 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure x Commuting Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied Satisfied x Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) 4 yamahas 1 peugeot 1 kerry 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) age 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 1 Design 2 Quality 3 Power 4 Brand Image 5 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) secondhand 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) moderate 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) 1 scrapper 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 4 Design 1 Quality 1 Power 1 Brand Image 3 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) boring peice of shite 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 £000000000 2000 – 4000 4000 – 6000 6000 – 8000 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) no 16. What puts you off of the Suzuki brand image? quality or lack of it 17. What do you like about the Suzuki brand image? rubbish 18. Are you effected by brand images when purchasing a motorcycle? yes - If so, does the Suzuki brand image effect you, and how? put right off - If so., does other brand images affect you on purchasing a Suzuki brand? yes 19. How would you improve the Suzuki brand image? be bought out by MZ 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? stupidty 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. pass Link to comment Share on other sites More sharing options...
liquidcooled Posted January 26, 2006 Share Posted January 26, 2006 all you lot going on about suzuki's isn't fair. they're no worse than any other current bikes on the market! including yamaha btw! feel free to bite Link to comment Share on other sites More sharing options...
Pete Posted January 26, 2006 Share Posted January 26, 2006 Here's the typical Suzuki owner..... However, Suzuki ownership is a good learning experience for novice bikers as it teaches them all about speed weaves, broken subframes, rusting, oil burning, and non existent customer service. Link to comment Share on other sites More sharing options...
liquidcooled Posted January 26, 2006 Share Posted January 26, 2006 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles 8000 miles + x 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker x Tourer Sport Tourer Below 500cc 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc x 500 – 750cc 750 – 1000cc x 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure x Commuting x Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied x Satisfied Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) 5 honda's 3 suzuki's 2 kawasaki's 7 yamaha's 1 puch 1 maico 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) all of the above except age, condition more important 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 4 Design 2 Quality 1 Power 3 Brand Image 5 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) second hand 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) on the good side of moderate 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) 3 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 1 Design 3 Quality 4 Power 2 Brand Image 5 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) alot of bike for your money 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 2000 – 4000 4000 – 6000 x 6000 – 8000 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) service bikes myself 16. What puts you off of the Suzuki brand image? nothing really(pete at times!) 17. What do you like about the Suzuki brand image? barry sheene, kevin schwantz, good pricing, superb engines/gearboxes 18. Are you effected by brand images when purchasing a motorcycle? no - If so, does the Suzuki brand image effect you, and how? - If so., does other brand images affect you on purchasing a Suzuki brand? 19. How would you improve the Suzuki brand image? up the quality of paint/fasteners. but that can be said of most of the big 4 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? right bike, right price 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. if you gave me a brand new sv1000 for taking the time to fill this in and being the coolest suzuki riding yamaha moderating mo fo this side of the black stump! Link to comment Share on other sites More sharing options...
mozzy Posted January 27, 2006 Share Posted January 27, 2006 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles 8000 miles + x 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker x Tourer Sport Tourer Below 500cc 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc x 500 – 750cc 750 – 1000cc x 1000cc + 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure x Commuting x Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied x Satisfied Neutral Unsatisfied Very Unsatisfied 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) 5 honda's 3 suzuki's 2 kawasaki's 7 yamaha's 1 puch 1 maico 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) all of the above except age, condition more important 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 4 Design 2 Quality 1 Power 3 Brand Image 5 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) second hand 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) on the good side of moderate 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) 3 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 1 Design 3 Quality 4 Power 2 Brand Image 5 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) alot of bike for your money 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 2000 – 4000 4000 – 6000 x 6000 – 8000 8000 + 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) service bikes myself 16. What puts you off of the Suzuki brand image? nothing really(pete at times!) 17. What do you like about the Suzuki brand image? barry sheene, kevin schwantz, good pricing, superb engines/gearboxes 18. Are you effected by brand images when purchasing a motorcycle? no - If so, does the Suzuki brand image effect you, and how? - If so., does other brand images affect you on purchasing a Suzuki brand? 19. How would you improve the Suzuki brand image? up the quality of paint/fasteners. but that can be said of most of the big 4 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? right bike, right price 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. if you gave me a brand new sv1000 for taking the time to fill this in and being the coolest suzuki riding yamaha moderating mo fo this side of the black stump! you still talking shiiiitttteee i see mate lol Link to comment Share on other sites More sharing options...
liquidcooled Posted January 27, 2006 Share Posted January 27, 2006 i talk the talk and walk the walk mozzy Link to comment Share on other sites More sharing options...
mozzy Posted January 27, 2006 Share Posted January 27, 2006 (edited) i talk alot of shit and walk and wank alex lol this is a typical bmw owner Edited January 27, 2006 by mozzy Link to comment Share on other sites More sharing options...
liquidcooled Posted January 27, 2006 Share Posted January 27, 2006 Link to comment Share on other sites More sharing options...
Pete Posted January 27, 2006 Share Posted January 27, 2006 I'm styling and profiling as usual..... Link to comment Share on other sites More sharing options...
mozzy Posted January 28, 2006 Share Posted January 28, 2006 I'm styling and profiling as usual..... i know the suns out etc pete but we all know the only water you allow near your bike is when ur missus pisses on the seat Link to comment Share on other sites More sharing options...
Admin Alex Posted January 30, 2006 Admin Share Posted January 30, 2006 God you need a job mate! i sooo thought this was a joke Im not meaning to sound rude or anything, but its a bit of a shite questionairre for a degree project! most of the answers arnt quantifiable so how are you going to have any sort of accuracy in calculating stats, and some questions cant be answered accurately by all people anyway heres my shot at it.... go and click on my ad as a thankyou 1. What is your estimated annual mileage? (Delete as appropriate) Less than 1000 miles 1000 – 3000 miles 3000 – 5000 miles 5000 – 8000 miles 8000 miles + 2. What type of biker would you class yourself to be? (Delete as appropriate) Cruiser/Custom Sports Biker Tourer Sport Tourer Below 500cc x 3. What is the size of your current motorcycle? (Delete as appropriate) Below 250cc 250 – 500cc 500 – 750cc 750 – 1000cc 1000cc + NA 4. What is the main use of your motorcycle? (Delete as appropriate) Pleasure Commuting Work/Business 5. How satisfied are you with your current motorcycle? (Delete as appropriate) Very Satisfied Satisfied Neutral Unsatisfied Very Unsatisfied NA 6. What motorcycle brands have you previously purchased? And how many of each? (ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.) 1 suzuki 2 hondas 4 yamahas 1 montessa 1 malaguti 7. What was the main influence when buying your present motorcycle? (performance, price, quality, appearance, reliability, age (if applicable), etc) age NA 8. Which of the following influences you most when buying a motorcycle. (please rate first through to fifth in order of preference) Price 5 Design 1 Quality 3 Power 4 Brand Image 2 9. Do you primarily buy new or secondhand motorcycles? (please answer new or secondhand) secondhand 10. What level of mechanical expertise do you have of motorcycles? (Nothing, Novice, Rookie, Moderate, Mechanic/Expert) moderate 11. If you have owned a Suzuki motorcycle, how many have you owned? (enter either a number or N/A) Answered in previous question! 12. From your knowledge of the Suzuki brand how would you rate the… (please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor) Price 3 Design 3 Quality 3 Power 5 Brand Image 4 THIS DEPENDS ON THE BIKE! 13. What qualities do you perceive Suzuki’s brand image to hold? (suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.) cheap, fun 14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend? (Delete as appropriate) Less than 2000 £000000000 2000 – 4000 4000 – 6000 6000 – 8000 8000 + I wouldnt buy a new motorcycle 15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service? (5 = Excellent, 1 = Poor) NA 16. What puts you off of the Suzuki brand image? Who said it did? 17. What do you like about the Suzuki brand image? fun 18. Are you effected by brand images when purchasing a motorcycle? obviously - If so, does the Suzuki brand image effect you, and how? no - If so., does other brand images affect you on purchasing a Suzuki brand? yes 19. How would you improve the Suzuki brand image? better build quality 20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki? new gsxr750 21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?. new model Link to comment Share on other sites More sharing options...
Pete Posted January 30, 2006 Share Posted January 30, 2006 Alex....how the fuck can your estimated annual mileage be 1-3K when you haven't got a bike? Do you run up and down Brighton sea front making "Brrrrm Brrrrm" noises? Link to comment Share on other sites More sharing options...
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