1. What is your estimated annual mileage?
(Delete as appropriate)
Less than 1000 miles
1000 – 3000 miles
3000 – 5000 miles
5000 – 8000 miles
8000 miles + x
2. What type of biker would you class yourself to be?
(Delete as appropriate)
Cruiser/Custom
Sports Biker x
Tourer
Sport Tourer
Below 500cc
3. What is the size of your current motorcycle?
(Delete as appropriate)
Below 250cc
250 – 500cc x
500 – 750cc
750 – 1000cc x
1000cc +
4. What is the main use of your motorcycle?
(Delete as appropriate)
Pleasure x
Commuting x
Work/Business
5. How satisfied are you with your current motorcycle?
(Delete as appropriate)
Very Satisfied x
Satisfied
Neutral
Unsatisfied
Very Unsatisfied
6. What motorcycle brands have you previously purchased? And how many of each?
(ie. 4 Suzuki’s, 3 Honda’s, 2 Kawasaki’s ,1 Benelli, 2 Harley Davidsons, Etc.)
5 honda's 3 suzuki's 2 kawasaki's 7 yamaha's 1 puch 1 maico
7. What was the main influence when buying your present motorcycle?
(performance, price, quality, appearance, reliability, age (if applicable), etc)
all of the above except age, condition more important
8. Which of the following influences you most when buying a motorcycle.
(please rate first through to fifth in order of preference)
Price 4
Design 2
Quality 1
Power 3
Brand Image 5
9. Do you primarily buy new or secondhand motorcycles?
(please answer new or secondhand)
second hand
10. What level of mechanical expertise do you have of motorcycles?
(Nothing, Novice, Rookie, Moderate, Mechanic/Expert)
on the good side of moderate
11. If you have owned a Suzuki motorcycle, how many have you owned?
(enter either a number or N/A)
3
12. From your knowledge of the Suzuki brand how would you rate the…
(please answer for each a rating of 1 to 5, 5 being excellent, 1 being poor)
Price 1
Design 3
Quality 4
Power 2
Brand Image 5
13. What qualities do you perceive Suzuki’s brand image to hold?
(suggestions: Expensive/Cheap, Creative, New/Old Design, Traditional, Boring, Fun, Exclusive, Inspiring, Stylish, Young, etc.)
alot of bike for your money
14. If you were to purchase a new Suzuki motorcycle, how much would you prepared to spend?
(Delete as appropriate)
Less than 2000
2000 – 4000
4000 – 6000 x
6000 – 8000
8000 +
15. If you have ever had your bike serviced by a Suzuki dealership, how would you rate their quality of after sales service?
(5 = Excellent, 1 = Poor)
service bikes myself
16. What puts you off of the Suzuki brand image?
nothing really(pete at times!)
17. What do you like about the Suzuki brand image?
barry sheene, kevin schwantz, good pricing, superb engines/gearboxes
18. Are you effected by brand images when purchasing a motorcycle?
no
- If so, does the Suzuki brand image effect you, and how?
- If so., does other brand images affect you on purchasing a Suzuki brand?
19. How would you improve the Suzuki brand image?
up the quality of paint/fasteners. but that can be said of most of the big 4
20. What would make you buy a Suzuki, if you haven’t already bought a Suzuki?
right bike, right price
21. If you do have a Suzuki motorcycle, what would influence you more to buy the brand?.
if you gave me a brand new sv1000 for taking the time to fill this in and being the coolest suzuki riding yamaha moderating mo fo this side of the black stump!
